Cruelty Free International
It all started when...
The Challenge
Cruelty Free International was looking to create a pledge for new and existing supporters. The objective of the pledge was to draw attention to the issue of animal testing and research into the 2020 United States election.
The Solution
Kindvertising launched a month-long campaign on Instagram and Facebook called #MakeTheirVoiceCount. We used animal sounds to show that just because animals don’t speak our language, it doesn’t mean they don’t have anything to say. It’s up to us to make their voice count during the US election. The results of the campaign were unprecedented:
275,779 impressions
10,541 clicks
5386 signed pledges
A record 51% click conversion rate (i.e. over half of users who visited the landing page took the pledge)
Visit the full website here.
From The Client
“I really enjoyed working with Kindvertising. They genuinely care about the issues we work on and brought the right mix of right brain and left brain thinking to the project.”
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