The Humane Society of the United States

 
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It all started when...

The Challenge

The Humane Society of the US, together with The Mass Coalition for Humane Farms, needed supporters to help pass a bill that would outlaw the extreme confinement of mother pigs, egg-laying chickens, and calves raised for veal in Massachusetts. 

The Solution

Kindvertising created a simple and effective web site that provided viewers with information about the bill and easy steps on how to take action. The bill passed in 2016 and farms and businesses have until 2022 to comply with the new requirements.

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From The Client

Kindvertising does a fantastic job of integrating good design and good purpose, helping to make the world a better, and more beautiful place. I’m so thankful for the work they’ve done to advocate for better animal welfare in Massachusetts.
— Kenny Torrella, Public Policy Outreach Manager, The Humane Society of the U.S.

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