Little Brothers - Friends of the Elderly
The Challenge
Little Brothers Friends of the Elderly needed a social media campaign to encourage people to spend Valentine’s Day with an elder.
The Solution
We partnered with YouTube celebrity Granny PottyMouth to create a funny and irreverent video. We then shared it on various social media channels and, in just a few weeks, the video gathered well over 45,000 views and hundreds of positive engagements.